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Facebook现在能跟踪非用户并显示广告
发表于: 2016-5-31 13:13 1317

Facebook现在能跟踪非用户并显示广告

2016-5-31 13:13
1317
这几年Facebook一直饱受追踪非用户的指控困扰。

不过现在,在Facebook在2016年五月26日发布了一份公告之后,我们可以不用说这是一种指控了:

现在,我们正在扩大观众网络,所以出版商和开发商们会给每个人提供广告,不论是否是Facebook用户。

观众网络是Facebook为移动端应用程序准备的广告网络。它使用同样的数据在Facebook中安插广告,而且不仅是在Facebook,还在其他移动端应用程序中。

两年前这个观众网络刚刚发布的时候,它的投放目标仅仅局限在Facebook用户,虽然说那时它已经是仅次于谷歌的第二大移动广告网络了。

但是现在这个局限已经不存在了,该广告网络已经扩大用户群,我们这些从来没有用过Facebook的人,只要使用了作为Facebook目标的广告算法就都会收到他们发送的广告。

很明显,处在Facebook墙内的用户(或者叫新闻墙之类的,我也不知道现在应该叫什么)的一举一动都会被捕捉分析。但是人们可能会好奇它到底是如何捕捉非用户行为并向其显示广告的。

自从2009年发布了点赞按钮之后,Facebook就在网页中安装了windows系统了。

每次你在浏览器网页上看到点赞按钮的时候,你的浏览器都在与Facebook“对话”,告诉它你正在浏览的什么网页,你是用的浏览器是什么类型。神通广大的cookie插件扩展了这种无形的威胁,它通过嵌入式点赞按钮来将不同的网页连接在一起。

而这一切不管你点不点击那个按钮都会发生。

从宏观角度来说,我们每个人都在和访问的网页共享信息,所有的第三方都在利用网页上的嵌入分析工具共享信息。

我们给Facebook发送所有信息的方式都是网页进行分析的一种途径,Facebook再将这些信息记录下来,发送给它的服务用户们,不管这种做法是否存在争议。(Twitter也存在同样的做法。)

至今仍旧存在争议和质疑的是,Facebook是否将非用户的这些信息也记录给了服务商。

去年,比利时隐私委员会发布了一份报告,指责Facebook追踪非用户,并且表明这份报告是受委托所做。Facebook否认了这一指责。

在这份报告发布之后,比利时法庭限Facebook在48小时之内停止对非用户的追踪。但是作为代价,比利时的非用户们现在不能访问任何比利时Facebook网页,就算是公开文件也不行。

今年2月,法国数据保护机构CNIL限定Facebook在三个月时间内停止对法国非用户的追踪。

但是这些举措并没有彻底解决这次的问题,至少在我看来,所有的指控和Facebook的回应似乎都没有解决任何问题,唯一清楚的就是:Facebook设置了cookie插件。

质疑者们会说这份公告中没有说明任何新消息,除了我们已知的,Facebook一直在追踪我们所有人。或许他们是对的,也许这次的公告只是一次大的组织行为,目的只是为了让自己符合欧盟法规。

虽然他们还没有成功证实这一点,但是有可能他们是对的。

事到如今,真相正在慢慢浮出水面。

像Facebook这样追踪非用户其实并没有什么特别的,有很多其他的广告网络都在做这样的事情,很多的第三方公司也一直都在为了同样的目的。甚至更可怕的目的使用着嵌入工具。如果你一直会收到网页和手机广告,这可能是个好消息,因为这说明你会收到更喜欢的广告。

这次的公告之所以会对我们其他人有重大的影响是因为Facebook的规模之大、名声之广。Facebook不仅仅是另一家广告网络,就像是我们不能说微软只是另一家软件公司一样。

Facebook充斥于我们的生活,正如字面含义一样,这是我们的脸书。如果你决定不再使用Facebook或是Instagram,那你不得不面对的事实就是,你的家人朋友已经习惯在这些软件上面分享自己的生活。

如果你还想摒弃你的浏览习惯,如果你身处北美或是欧洲,你可能还是会一不小心接受Facebook提出的建议,通过营销行业最相关的自律机构退出相关服务:

· 数字广告联盟

· 加拿大数字广告联盟

· 欧洲交互式数字广告联盟

签署了这些条约之后,你就可以停止一切追踪行为,不仅是Facebook,但是这可能也只是一种掩耳盗铃的行为。

如果你想要掌控自己的浏览行为,可以在隐私浏览模式或是隐身模式下进行浏览,卸载Flash,使用加载项帮助管控自己接受的cookie或是正在运行的脚本,并且安装广告拦截。

在Naked Security,我们听说了很多第三方软件的难以接受的做法,但是同时我们也知道不少关于NoScript、Privacy Badger和Tor浏览器的好消息。

原文:
Audience Network is Facebook’s ad network for mobile apps. It uses the same data and targeting that powers ads inside Facebook to deliver ads “beyond Facebook and into mobile apps.”

When it was launched two years ago Audience Network would only show ads to people who had a Facebook account. Despite that it has grown to be the second biggest mobile ad network after Google’s.

That limitation has now been lifted and all of us, including people like me who’ve never had a Facebook account, will be fair game for ads that use Facebook’s targeted advertising algorithms.

It’s pretty obvious that users within the walled garden of Facebook’s, er, news-wall-stream-thing (or whatever it’s called now) have their every move hoovered up and analysed but how, you might ask, will it know what to show to un-hoovered non-users?

Ever since it launched the Like button in early 2009 Facebook has been tracking the sites its users visit.

Every time you see a Like button on a website your browser is talking to Facebook; telling it what page you’re looking at and what kind of browser you’re using and, thanks to the magic of cookies, extending an invisible thread that links this page to the other pages with embedded Like buttons you’ve seen.

And that all happens even if you don’t click on it.

To put things in perspective, all of us share all of the same information with all the web pages we visit, and all of the third party sharing or analytics widgets that are embedded in that page.

That we send all of this information to Facebook is a quirk of the way the web works and that Facebook records it for users of its services is neither in dispute nor unusual (Twitter does it too for example.)

What has been matter of dispute and innuendo until now is whether or not Facebook records and acts upon the information it receives from non-users.

Last year it denied claims made in a report commissioned by the Belgian Privacy Commission that it was tracking non-users, claiming that the report was “based on assumptions.”

Following that report a Belgian court gave Facebook 48 hours to stop tracking non-users and as a consequence Belgians without a Facebook account are now unable to view any Belgian Facebook pages, even public profiles.

In February the French data protection agency CNIL gave Facebook three months to stop tracking non-users in France.

But even those actions didn’t clear things up entirely because, to my reading at least, both the accusations and the response from Facebook seem to deal with nothing more than we already knew; that Facebook sets cookies.

Doubters will say there’s nothing new in this announcement, that Facebook has been tracking all of us all along. Perhaps they’re right – perhaps this announcement is simply a big organisation that’s already tracking us all just bringing itself into line with EU regulations.

If they are right though they’ve never managed to prove it.

Now, at last, everything is out in the open.

In tracking non-users like this Facebook isn’t doing anything unusual, there are other ad networks that work in the same way and there are social media companies that use their third party widgets for similar purposes (and worse.) If you’re open to web and mobile advertising this might even be good news for you because you should see better ads.

What makes this announcement significant for the rest of us is Facebook’s size and reputation. Facebook isn’t just another ad network in exactly the same way that Microsoft isn’t just another software company.

Facebook is in our lives and (literally) in our faces. If you’ve decided not to be a Facebook or Instagram user you already have to contend with the fact that your friends and family are likely throwing mentions, photographs and tags of you into the great data hoover.

If you want to keep your browsing habits out of it too and you’re in North America or Europe you could follow Facebook’s vague advice and opt out via the marketing industry’s most relevant self-regulatory body:

Digital Advertising Alliance
Digital Advertising Alliance of Canada
European Interactive Digital Advertising Alliance
Signing up should stop all of the participating networks from tracking you, not just Facebook, but you do have to trust the fox to guard the hen house.

If you want to put yourself in the driving seat then start using your browser in private browsing or incognito mode, uninstall Flash, use add-ons that help you control which cookies you accept or scripts you run, and install an ad-blocker.

At Naked Security we’re not generally in the habit of endorsing third party software but we hear a lot of good things about NoScript, Privacy Badger and the Tor Browser.

Feel free to use the comments to share your own preferences.

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